SOCIAL & ENVIRONMENTAL RESPONSIBILITY HAVE NEVER BEEN UP FOR DEBATE

MADE TO ORDER SHIRT PRINTING: By printing on demand, we eliminate waste from excess inventory. Made-to-order is making a difference in traditional retail and taking a step towards sustainable and responsible fashion production. In traditional made-to-sell retail stores, products are made in large quantities and often exceed market demand. Around 85% of all textiles produced by the fashion industry end up in landfills, making it a major contributor to environmental damage.

We use direct to garment printing for our apparel, which uses inkjet technology: the water-based ink is sprayed onto the garment, helping the ink soak in better with no excess ink or dye.

SWEATSHOP FREE AND ECO-AWARE PRACTICES: We prioritize using providers that manufacture in the U.S. first followed by internationally in no sweatshop, humane, sustainable way. Almost the entire manufacturing process takes place right here in America - designing, dyeing and cutting it in the USA. Then, the garments are assembled in the U.S. or Central America. 

VIRTUALLY ZERO WASTE: The manufacturing facilities produce almost no landfill because they recycle everything that can't be turned into a tee. They've optimized the cutting to reduce plastic use, and excess fabric is recycled into a number of things like baby bibs or stuffing for upholstery. Let nothing go to waste!

By using green companies that take opportunities to reduce co2 emissions, they use 7x less water than average clothing manufacturers, and their manufacturing facilities produce almost no landfill because they are able to recycle everything that can't be turned into a item.