We may not have started the fire, but collectively I think we can all agree that we're all the "This is Fine" dog. After a lifetime of once-in-a-lifetime events gen-x and millennials (and I'm sure gen z too soon enough) are exhausted. Fall Out Boy updated Billy Joel's "We Didn't Start The Fire" song and TBH it's still missing so much. We could be listing things for the next two decades and still probably be missing important events and cultural shifts.
But take this design as a reminder to go forth, and fight your battles the best you can. Try your best, and we'll get though this. <3
This unisex essential fits like a well-loved favorite, featuring a crew neck, short sleeves and classic fit made from ring-spun cotton. Dual sideseams ensure better fit over time. Designed with superior combed and ring-spun cotton, dyed and cut in the US. It feels soft and lightweight, with the right amount of stretch. It's comfortable and flattering for both men and women.
- 52% Airlume combed and ring-spun cotton, 48% poly blend
- Pre-shrunk fabric
- Shoulder-to-shoulder taping
- Eco-Friendly Process (read more below)
- Requires about 5 business days before shipping, often times less.
Care Instructions: Machine wash on cold and tumble dry on low.
NO SWEATSHOPS: Doing things the right way has never been up for debate. Our shirt provider has been manufacturing in the U.S. and internationally in a no sweatshop, humane, sustainable way. Almost the entire manufacturing process takes place right here in America. They are designing, dyeing and cutting it in the USA. Then, the garments are assembled in the U.S. or Central America.
WATER REDUCTION: By using newer, more efficient dye machines, these shirts are being produced with 7x less water than the average for clothing manufacturers, saving 24 million gallons a week. Any water used goes through a filtration system that allows it to be recycled.
ENERGY REDUCTION: The shirt manufacture uses solar energy to power their sewing and cutting facilities, motion-sensor LED lighting and skylights throughout each building.
VIRTUALLY ZERO WASTE: The manufacturing facilities produce almost no landfill because they recycle everything that can't be turned into a tee. They've optimized the cutting to reduce plastic use, and excess fabric is recycled into a number of things like baby bibs or stuffing for upholstery. Let nothing go to waste!
MADE TO ORDER SHIRT PRINTING: By printed on demand, we eliminate waste from excess inventory. Made-to-order is making a difference in traditional retail and taking a step towards sustainable and responsible fashion production. In traditional made-to-sell retail stores, products are made in large quantities and often exceed market demand. Around 85% of all textiles produced by the fashion industry end up in landfills, making it a major contributor to environmental damage.
We use direct to garment printing for our apparel, which uses inkjet technology: the water-based ink is sprayed onto the garment, helping the ink soak in better with no excess ink or dye. For our paper prints, like framed posters, we use Epson ink that has a low environmental impact.